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In 1974, KQV switched images and
became 14K Musicradio
In mid to late 1972, KQV
started moving away from top 40 in a more adult direction. The jingles
no longer contained 14. The feeling was that 14 meant "For Teen-agers".
Perry Marshall, formerly with WJAS, was now doing mid-days and had a much
more mellow sound than KQV was used to.
In 1973, Heftel bought WJAS
and changed the format to Top 40 and 13Q was born. 13Q went right
after KQV giving away tons of money. A lot of the young audience
made the switch to the "New Sound of 13Q".
At ABC headquarters in New
York, the decision was made to bring KQV back to a true Top 40 sound. In
the spring of 1974, KQV became 14K. Mel Phillips was KQV's program
director at the time of the switch to 14K. The man responsible for
the change to 14K was Bob Henabery, who was working in NYC for the ABC
group at the time. New Jingles were ordered, a new logo was designed, and
for the first time KQV was called "Musicradio" just like WABC in New York,
and WLS in Chicago.
It was a change that really
did not work. In just a few months, 14K was gone. On July 2, 1974,
KQV was back again.
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(Mel Phillips, Suzie
Gooch, Jim Lloyd)
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Bob Harvey & Unknown
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Trolley painted with
14K logo
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