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PITTSBURGH SUN TELEGRAPH JAN 12, 1958
KQV Joins ABC
By JAMES PETTICAN
Not yet two weeks old, the New Year has brought a new radio station to
the local airlanes.
Tomorrow is kick-off day for the new KQV, now a basic affilliate of the
American Broadcasting Network. The network, which we used to refer to as
ABC or the American Broadcasting Co. now prefers to be known as ABN.
KQV, however, will retain it's call letters. And since the station is one
of the oldest in the nation, it seems fitting that the old and familiar
call letters are to remain on district dials.
The new look - or listen - at KQV will feature, of all things, a lengthy
schedule of "live" radio. Under the guidance of it's new manager, Ralph
Beaudin, the station will play less records than any local outlet.
This innovation results from the switch in policy at ABN which now airs
several hour long live music and chatter shows throughout the day and has
scrapped its soap operas and runed in its Elvis Presley fan card.
At 6 a.m. tomorrow, the new era begins officially as Chuck Dougherty, the
station's new waker upper takes to the air. Dougherty, who has wooed the
early risers in Miami and Omaha prior to coming here, is billed as a "bright
new personality" who uses imaginary characters.
Since Cordic & Co. is the only morning show here currently trading
on imagination, there should be room in the market for a little more of
the all too rare commodity.
Throughout the day a whole host of well known personalities will offer
their wares to area dial twisters. At 9 a.m. Don McNeil and his Breakfast
Club will get things under way, followed by hour long shows starring Herb
Oscar Anderson, Jim Reeves and Jim Backus plus an early evening live ABN
show starring Singer Personality Merv Griffin.
The station's afternn dee jay (from 3 to 6) will be Sam Holman, a newcomer
from Omaha. The post 9 p.m. record spinning will feature the familiar voice
of Dave Scott. News will be heard at five minutes before each hour and
headlines at 25 minutes past the hour.