|TO: EAST / MEM
FROM: John Tenaglia
DATE: August 30, 1966
SUBJECT: Hooper, July-August 1966
|The new Hooper has just been received, and again it emphasizes KQV's
excellent position in the Pittsburgh market.
KQV shows great strength in this report, reaching almost 26% of all radio households between 7AM-6PM! In the afternoon KQV has a tremendous 30% share -- the highest afternoon share ever recorded by the station in Hooper. Currently, KQV reaches 17% more homes in the afternoon than it's closest competitor! KDKA -- despite the Pirates baseball broadcasts -- is only slightly ahead of KQV with a 29% share during the day. The other two major stations, WTAE and WWSW, show a 9% and 14% share respectively. It must be pointed out again that KQV reaches more households than these two stations combined!
As you know, this is not a "fluke" book. Hooper consistently shows
KQV 20.2% 30.1% 25.9%