April 1980

WTAE is an adult contemporary radio station successfully combining the following elements:

... A strong personality lineup: From O'Brien and Garry in the morning to Susie Barbour at night, the WTAE air force combines a personal approach with humor and plenty of timely information. Pittsburghers think of WTAE personalities as members of the family.

... A careful blend of the top musical hits of today and yesterday aimed at the 25 - 49 year old: WTAE utilizes weekly "callout" music research which really means that our listeners are programming their own radio station. WTAE plays music that Pittsburgh wants to hear and the station is truly "The Rhythm of the City". WTAE's audience is so carefully ttargeted that consistently over 70% of the audience is in the 25-54 age category. Few stations in America deliver this type of audience concentration.

... WTAE News on-the-hour (and half-hour during drive times): Comprehensive coverage of the major news events locally, statewide, nationally and world-wide. The WTAE news team is particularly careful to cover events as the relate specifically to the Pittsburgh listener. WTAE keeps listeners updated throughout the day when major news stories are breaking. The ABC Entertainment Network is a major source for information from around trhe world.

... Air Alert Traffic Reports with Neal Spence: Neal reports daily from the WTAE "Pathfinder" (a fixed wing Cessna).

... Complete, exclusive weather information from the DeNardo-McFarland Weather Service: DeNardo-McFarland is the most respected, most accurate and best-known weather serice in Pittsburgh.

... In-depth Sports Coverage: Sports Director, Myron Cope, is a legend in Pittsburgh's world of sports. Myron delivers seven commentaries daily and hosts a one-hour sports/talk show nightly, 7:00 to 8:00pm.

... Play-by-Play Sports coverage of the World Champion Pittsburgh Steelers and University of Pittsburgh Football and Basketball.

... Excellent public service programming: "Sunday Night" with Ron Jaye and solid community involvement at all times makes WTAE Radio an important part of Pittsburgh life-style.

... Constant market and audience promotion: On-air contests, timely specials of all types and high market visibility through TV and billboards all combine to keep WTAE in the forefront of leadership.

All of these elements combine to give Pittsburghers everything they need in a radio station. WTAE's 5,000 watt signal is among the best in the city.

WTAE, in so many ways, says . . . . . .


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