the years the call letter, frequency and ownership. . .
On March 16, 1970, Bernie Armstrong Jr. replaced Don Shafer as program director of WTAE Radio. Armstrong began the process of bringing WTAE from the dark ages of old-time M-O-R to the beginning of a new era.
In October 1972, Al "Jazzbeaux" Collins, Bill Howell, Ed Price, and Ed Sherlock were dismissed. Then on November 6, 1972, Armstrong's new WTAE lineup went on the air. Larry O'Brien from 6 - 10 am, Chuck Brinkman from 10 am - 2 pm, and John Garry from 2 - 6 pm. Tom Bender Sports was on from 6 - 7pm. (later replaced by Myron Cope). And Bill Hillgrove was on from 7 - 10 pm (from the US Steel Building). Lynn Hinds was on from 10 - midnight, and Tom Lyons moved back in to the 12 - 6 am slot.
On November 11,1972, Billboard Magazine Claude Hall reports "Big changes at WTAE-AM in Pittsburgh. Joining the station are Larry O'Brien 6- 10 am from WCFL-AM in Chicago, Chuck Brinkman 10 am - 2 pm from KQV-AM in Pittsburgh, and John Garry 2 - 6 pm from WIST-AM in Charlotte, N.C. All three are ex-rock personalities."
18,1972, Billboard Magazine Claude Hall reports "Bill
Hillgrove is going to do a 7 - 10 pm show from the Stuffer's Restaurant,
atop US Steel's skyscraper in Pittsburgh. On WTAE-AM, of course. Lynn Hinds
is now doing a weeknight talk show
Captain Showbiz, Ted Atkins joined WTAE as General Manager in 1973 and refined WTAE into a Pittsburgh Legend !
On June 16,1973, Billboard Magazine Claude Hall reported about Ted Atkins, "Ted is leaving KIIS-AM in Los Angeles, where he was operations manager, to become vice president and general manager of WTAE-AM-FM in Pittsburgh starting in about a week. WTAE-AM-FM is an MOR station that rose to prominence under a program director named Don Schafer.
On June 16,1973, Billboard Magazine Claude Hall reports "Bernie Armstron Jr., program manager at WTAE-Am in Pittsburgh, the place where Ted Atkins is going, writes that he has appointed Chuck Brinkman as music director and "it's been a long time since WTAE-AM has officially had someone dealing exclusively with music and will certainly work to better our overall operation."
On September 29, 1973, Billboard Magazine Claude Hall reports,"Ted Atkins, station manager of WTAE-AM, Pittsburgh, says that the station is now running about 70 percent oldies, 24 hours a day "and are in the process of building a fantastic oldie library." The new WTAE-AM line-up goes: Larry O'Brien 5:30 - 9 am, Chuck Brinkman 9 - noon, Mark Roberts from WIXZ-AM in town noon - 3 pm, John Garry 3 - 7 pm, Mike McGann from WIKZ-AM 8 - midnight, and Tom Lyons midnight - 5:30 am. Myron Copes does a sports talk show nightly 7 - 8 pm and Bill Hillgrove does weekend and swing work."
On March 3, 1975, WTAE formed the new radio morning team of O'Brien and Garry. John Garry moved from the afternon slot into the morning with Larry O'Brien.
On March, 25, 1975, the Pittsburgh Press reported that on Monday March 31, California radio man Johnny Williams takes over the afternoon slot on WTAE. Williams replaces Mark Roberts, who has been appointed AM-FM program administrator. Hank Bauhgman moves from programming to news admistrator.
August 29, 1975, the Pittsburgh Press reported that WTAE program administrator Mark Roberts had returned to the air afternoons from 1 to 4 pm. Chuck Brinkman moved into the 10 to 1 pm slot.
September 2, 1975, WTAE begins a series of Bicentennial minutes called An American Idea
October 21, 1975, WTAE-FM has a new nighttime sound called Disco 96. It starts at 7, following daytime simulcasts with WTAE-AM.
On May 14, 1977, Billboard Magazine Claude Hall reports "Two escapees from an Electric Weenie french fry outing are now doing a morning-duo show at WTAE in Pittsburgh - Larry O'Brien, who used to work in Chicago and before that Tidewater, Va,. stations and John Garry who programmed WGH in Norfolk, Va., from 1967 - 70 and then moved to program WIST in Charlotte, NC. O'Brien and Garry also are simulcast on 96KX, their sister station. They comment: "KDKA is not up for sale yet, but we anticipate it will throw in the towel momentarily."
On October 31, 1977, Chicago Tribune reports, "Bob Dearborn, one of many deejays fired when. WCFL dumped rock music last year, now is on the air at WTAE in Pittsburgh"
8, 1980, Pittsburgher John Mehno reported in Billboard Magazine
In July 1983, O'Brien and Garry moved to FM and WHTX. And Jack Bogut from KDKA took over mornings on WTAE. Jim Quinn moved to 9 - 12 noon, Johnny Williams 12 - 3 pm, Don Berns 3 - 7 pm, Myron Cope 7 - 8 and Stan Savran from 8 - 9 pm.