The Truck O' Luck or
Treasure Truck was a promotion done by ABC radio stations in 1967 or 1968.
WABC in New York and KQV in Pittsburgh put the Truck O' Luck on the streets
loaded with prizes. In Chicago, WLS called theirs the Treasure Truck.
These PAMS Jingles were
used on the air. The KQV Truck O'Luck Jingle is an edit of the WABC version.
Truck O' Luck Jingle
KQV Truck O' Luck Promo KQV
Truck O'Luck Promo #2
WLS Treasure Truck Jingle