This
is Part 1 of The History of WIKZ
(requires real audio
player)
The
History of WIKZ
In July of 1977, WIKZ was
born. The history of the frequency goes back, however, to 1948. In August
of that year, Chambersburg Broadcasting Company signed on as WCHA-FM. Originally
located at 95.9, WCHA-FM simulcasted (duplicated the exact same programming)
WCHA 800, except when the AM would sign off at local sunset. At that time,
WCHA-FM would carry Philadelphia Phillies games. In the 1960s, The Federal
Communications Commission ruled against stations simulcasting 100 percent,
so that FM stations would have a chance to develop an audience, rather
than be slave to a more successful AM station's programming. In the late
60s and early 70s, WCHA-FM moved from 95.9 to its present home at 95.1.
At about the same time, it ceased the total simulcast of WCHA and took
the call letters WCHM. The station debuted an automated (without live announcers)
easy listening format, while continuing to simulcast WCHA in the morning
and air the Phillies at night. Things would remain pretty much status quo
until 1977.
WIKZ: THE BIRTH
In the 1970s, AM radio was
still king. The most successful and profitable stations were definitely
on AM. And the stations were not just talk and news, like today. The biggest
format was Top 40. Stations such as WABC in New York and WLS Chicago continued
to set ratings and revenue records. Little did anyone know that the 30
year old FM band was about to explode and overtake AM. In 1976, John S.
Booth III, son of founder John S. "Sam" Booth, became President of Chambersburg
Broadcasting Company. John foresaw the potential of FM and hired a team
that had worked at the highly successful local AM Top 40 station 1130 WEEO.
Tom Boock was hired as general manager, C. David Bennett as program director
and Bill Matthews (Matt Kellam) as music director. Things were soon to
change. On July 3rd, 1977, WIKZ-95 (pronounced wick-sea) was born. The
station went Top 40, still automated at this point, broadcasting pop music,
now 24 hours a day. WIKZ-95 was the third Top 40 the Hagerstown- Chambersburg
market, joining 1130 WEEO and 97Q, WQCM, which had signed on as a Top 40
the year before.
The Top 5 Songs
from WIKZ-95's first week
1.
Undercover Angel |
Alan
O'Day |
2.
Da Do Ron Ron |
Shawn
Cassidy |
3.
Got To Give It Up |
Marvin
Gaye |
4.
Jet Airliner |
Steve
Miller Band |
5.
Lonely Boy |
Andrew
Gold |
This list was compiled
from local record store reports:
WIKZ-95: THE EARLY
YEARS
Early reaction to the station
was good, but management knew that to compete, it had to be live and local,
just like WEEO and WQCM. In March of 1978, WIKZ went live with DJs 24 hours
a day.
The original
WIKZ on-air lineup
Brad
Flick |
6-10
am |
C.
David Bennett |
10
am - 2 pm |
Bill
Matthews |
2
- 7 pm |
Robin
St. Christopher |
7
- Midnight |
Chris
McNeill |
Midnight
- 6 am |
WIKZ 1978
(requires real audio player)
In August of 1979, WIKZ was
given a power increase from 3000 to 50,000 watts. In 1981, the Arbitron
Company began rating radio listening in the metropolitan area defined as
Hagerstown- Chambersburg- Waynesboro. WIKZ-95 debuted #2 in the Spring
1981 survey . WEEO was all but dead at that point, WQCM was the number
1 station. For WIKZ, the best was best to come.
WIKZ-95 Winter 1980
(requires real audio player)
Part
2 of The History of WIKZ
|