For a number of years WLS would present the Hit Parade Awards. The top artists were spotlighted each year.
WINNERS OF THE 1ST ANNUAL WLS
HIT PARADE AWARDS 1967

best male
NEIL DIAMOND

best temale
CHER

best group
MONKEES

best duet
SONNY & CHER

best new male
BILL COSBY

best new female
LULU

best new group
BOXTOPS

best instrumental group
HERB ALPERT and TIJUANA BRASS

best local group
BUCKINGHAMS
WINNERS OF THE 3RD ANNUAL WLS
HIT PARADE AWARDS 1969

best male
NEIL DIAMOND

best temale
JACKIE DE SHANNON

best group
BEATLES

best instrumental
BOOKER T. & M.G.'S

best duo
SIMON & GARFUNKLE

best new male
OLIVER

best new female
EVIE SANDS

best new group
THREE DOG NIGHT

best local group
NEW COLONY SIX
WINNERS OF THE 4TH ANNUAL WLS
HIT PARADE AWARDS 1970

BEST MALE VOCALIST
Neil Diamond

BEST FEMALE VOCALIST
Diana Ross

BEST GROUP
Beatles

BEST DUO
Carpenters

BEST NEW MALE VOCALIST
Joe Cocker

BEST NEW FEMALE VOCALIST
Freda Payne

BEST NEW GROUP
Partridge Family

BEST INSTRUMENTAL
Assembled Multitude

BEST LOCAL GROUP
Ides of March