WalMart Adding Wine
Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, soon opening a winery in China, to produce the spirits at an affordable price, in the $2-5 range.
While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I.
She said: "The right name is important." So, here we go: The top 13 suggested names for Walmart Wine:
13. Chateau Traileur Parc
12. White Trashfindel
11. Big Red Gulp
10. Grape Expectations
9. Domaine Wal-Mart "Merde du Pays"
7. Chef Boyardeaux
6. Peanut Noir
5. Chateau des Moines
4. I Can't Believe It's Not Vinegar!
3. World Championship Riesling
2. Sams Shiraz
And the number 1 name for Wal-Mart Wine ....
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with both white meat (possum) and red meat (squirrel).